We operate hotels in three different ways – as a franchisor, a manager and on an owned and leased basis. We focus on the mainstream, upscale and luxury segments of the hotel industry and have a targeted portfolio of brands individually tailored to meet guests’ needs and occasions.
Our Diverse Portfolio
Our diverse portfolio means IHG has the right brand to cater to any customers’ needs, whether for work or play, seeking island solitude, or the bustle of the inner city. This includes three of the world’s most iconic and recognised hotel brands: the luxurious InterContinental, the mid-priced leader Holiday Inn and the select serve category killer Holiday Inn Express. IHG also recently introduced new brands in our portfolio, namely the well-respected upper luxury brand, Regent; and a new upscale brand, voco™ that has been built on owner insights and guest trends.
Each one of our brands has a proven strategy for securing return on investment and because IHG owns less than 0.2% of our portfolio, it’s easy to see why our owners become the true representation and embodiment of the IHG brands.
For this reason, IHG spends considerable time and resource researching consumer insights to keep our brands relevant to customers and profitable for owners – ensuring each is tailored to local market nuances and carries the class and authenticity to make them preferred brands for years to come.
IHG has proven to be a successful company, with a track record of driving strong returns for our shareholders and our owners by bringing new brands to new markets and, in doing so, increasing our presence across the globe.
A Business Model Best Suited for Your Asset
Our goal is to make our brands the first choice for our guests and hotel owners. We have a clear strategy to get there – it’s about building the strongest hotel operating system focused on the biggest markets and segments where scale really counts. That’s how we create value for you, our owners.
Franchising with IHG:
At IHG, we understand that some of our owners want to be in business for themselves but not by themselves.
You want to know you can rely on our strong and differentiated portfolio of brands to drive awareness and recognition to your hotel. Plus you also want to leverage the power of our commercial systems and loyalty programme as well as comprehensive set of revenue and people tools to drive business and attract the talent that will deliver True Hospitality to your guests.
Managing through IHG:
Conversely, some owners want to have their hotel operated by IHG knowing their assets are in safe hands.
By partnering with us, you will benefit from the depth of expertise of a global operator with worldwide distribution systems coupled with local operational knowhow and experience. We take pride in optimising your bottom line by delivering a branded experience which we know guests love while controlling expenditure just as we know you would.
If you want to become a Franchisor for one of the IHG Hotels Brands, call us now.
