Depending to the product concept and business model, to the audience we are targeting and its preferences or requirements, we may need to influence the core of the product and service.
MICE & Corporate
We will help define the MICE product, getting involved in its design from the services, pricing, and image, as well as in the phase of presentation and introduction to the specialized sales channels in the segment. With regards to the business travel segment, we can help define policies, services, and pricing.
Gastronomy and Wine tourism
In recent years, gastronomy and wine tourism have become more and more relevant as strong motivations plan a trip, visit, or enjoy a destination, or choose a hotel. We can help to build up the product concept, highlight its value proposition brand, help create the product, and develop the brand and manage its communication and commercial development.
For hotels offering wellness facilities, we can bring some expertise in the definition of the the concept and can help enhance the guest experience, while adding value to the product and service. We can help market the wellness center in specialized sales channels as well as promote it in-house, within the hotel guests.
We are experts in developing active tourism products and destinations. Biking in its different modalities is one of our specialties. We would help develop a concept for a bike friendly, we manage labels that are specialized in biking and we handle its commercial development at an international scale.
Walking has also become a reason for travelling and is also part of our know how. We have enjoyed many years of work for destinations that are references in active tourism, we would know how to develop the product and help adapt a hotel to this segment and its clients’ needs. After that we can also promote and market the hotel internationally to specialized operators.
The hotels that would like to be positioned as a reference of lifestyle and trends require a different approach to communication and marketing. The message will come from the essence of the product and concept. They will interact with its target audience in a very specific way. Its positioning and interactions need to help develop an identity able to gain its space in this fast-evolving segment.