Radisson Hotel Group is one of the world’s largest and fastest-growing hotel groups. Founded in the United States in 1909, the Radisson brand now operates as a strong franchise and management organization based in Europe, with a presence in 95+ countries.
The group has a strong global position in luxury, upper-midscale, and midscale city hotels with brands such as Radisson Collection, Radisson Blu, Radisson, Radisson Red, Park Plaza, Park Inn, and Country Inn & Suites.
Radisson’s Franchise Power
Radisson offers investors not just a brand, but
a globally operating sales and distribution machine.
Franchise owners gain full access to:
- Global corporate agreements
- GDS & OTA channels
- International loyalty program (Radisson Rewards)
- Centralized revenue management and digital marketing
This translates to direct occupancy and ADR advantages, particularly for business, conference, and city hotels.
Why Radisson?
Radisson is recognized as one of the strongest city hotel brands in markets such as Europe, the Middle East, and Turkey.
The Radisson Blu and Radisson brands, in particular,
have strong pricing power in corporate travel, MICE, and high-end individual demand.
What it means for investors
An investor who acquires a Radisson franchise gains:
- An international brand image
- A strong global sales network
- High ADR potential
- Access to corporate and MICE demand
- A Europe-based, disciplined brand structure
.
In short:
Radisson is the ideal franchisor for investors who want to give their hotel a “global business hotel” identity.
Radisson Hotel Group is one of Europe’s strongest global brands in city hotels.
If you want to become a Franchisor for one of the Radisson Hotel Brands, call us now
